Reebok

In 1978 Paul Fireman, a partner in sporting goods distributorship found Reebok at a international trade show. Three years later, Paul Fireman had bought Reebok and brought it to the American market and by 1981 Reebok earned over $1.5 million in sales. In 1982 Reebok introduced the first athletic sneaker designed for women, The Freestyle which is the number 1 selling shoe in Reebok history.
The Reebok line would focus on three growing trend aspects, exercise, increasing number of women involved in sports and street culture/casual wear. By the late 1980s, Reebok has grown into a respectable sneaker company but they would continue to grow by introducing new technologies. At the time, Reebok brought out the Pump. To this day Reebok brings out new technology like DMX and Hexalite.